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The smarter screen : surprising ways to influence and improve online behavior /

Benartzi, Shlomo

The smarter screen : surprising ways to influence and improve online behavior / - Porfolio/Pengin 2015 - 248 pages

Subjects--Topical Terms:
Neuroeconomics ; Consumer behavior ; Decision making ; Internet ; Web sites--Design ; Information behavior

LC Class. No.: GC HF 5415.32 .B46 2015

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