Made to stick: why some ideas survive and others die
Heath, Chip
Made to stick: why some ideas survive and others die - Random 2010 - 322 pages
Contagion (Social psychology) ; Context effects (Psychology) ; Social psychology
GC HM 1033 .H43 2010
Made to stick: why some ideas survive and others die - Random 2010 - 322 pages
Contagion (Social psychology) ; Context effects (Psychology) ; Social psychology
GC HM 1033 .H43 2010