IMC, the next generation : five steps for delivering value and measuring financial returns
Schultz, Don E.
IMC, the next generation : five steps for delivering value and measuring financial returns - McGraw-Hill 2004 - 408 pages
9780071416627
Marketing ; Brand name products ; Business communication ; Customer services
GC HF 5415 .S38 2004
IMC, the next generation : five steps for delivering value and measuring financial returns - McGraw-Hill 2004 - 408 pages
9780071416627
Marketing ; Brand name products ; Business communication ; Customer services
GC HF 5415 .S38 2004
