Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands
Schmitt, Bernd H.
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands - The Free Press 1999 - 280 pages
978-1-4516-3636-9
Branding (Marketing) ; Corporate image ; Consumer behavior ; Design
GC HF 5415.13 .S36 1999
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands - The Free Press 1999 - 280 pages
978-1-4516-3636-9
Branding (Marketing) ; Corporate image ; Consumer behavior ; Design
GC HF 5415.13 .S36 1999