Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

Schmitt, Bernd H.

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands - The Free Press 1999 - 280 pages

978-1-4516-3636-9


Branding (Marketing) ; Corporate image ; Consumer behavior ; Design

GC HF 5415.13 .S36 1999

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