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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / - 8th ed - Mc graw hill 2009 - 838 pages

ISBN: 9780073381091

Subjects--Topical Terms:
Advertising ; Sales promotion ; Communication in marketing

LC Class. No.: GC HF 5823 .B45 2009

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