Games and gamification in market research : increasing consumer engagement in research for business success /
Adamou, Betty
Games and gamification in market research : increasing consumer engagement in research for business success / - Kogan Page 2019 - 333 pages
978-0-7494-8335-7
Marketing research ; Research--Methodology ; Game theory ; Organizational behavior ; Organizational effectiveness ; Success ; Marketing research--Data processing ; Marketing research--Methodology
GC HB 144 .A33 2019
Games and gamification in market research : increasing consumer engagement in research for business success / - Kogan Page 2019 - 333 pages
978-0-7494-8335-7
Marketing research ; Research--Methodology ; Game theory ; Organizational behavior ; Organizational effectiveness ; Success ; Marketing research--Data processing ; Marketing research--Methodology
GC HB 144 .A33 2019
