The strategy and tactics of pricing : a guide to growing more profitably /

Nagle, Thomas T.

The strategy and tactics of pricing : a guide to growing more profitably / - 6th Edition. - New York : Routledge 2018 - 329 pages 329 p. ; 26 cm.

Includes index.

978-0-367-24721-8


Marketing--Decision making ; Pricing

GC HF 5416.5 .N34 2018

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