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Consumer behavior

Hoyer, Wayne D.

Consumer behavior - 7th Edition. - Australia : Cengage Learning Asia 2019 - 525 pages 525 p. ; 26 cm.

Includes glossary and index.

ISBN: 978-981-48-4699-8

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: GC HF 5415.32 .H69 2019

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