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Strategic marketing problems : cases and comments /

Kerin, Roger

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 13th Edition. - Boston Pearson 2013 - 729 pages color illustration ; 29cm.

Includes index.

ISBN: 978-0-13-274725-7

Subjects--Topical Terms:
MARKETING--DICISION MAKING--CASE STUDIES

LC Class. No.: GC HF 5415.135 .K47 2013 c.1

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