Micro perspective of tourism and management /
Cruz, Zenaida Lansangan
Micro perspective of tourism and management / Zenaida Lansangan- Cruz - Manila : Rex Book Store, c2019 - x, 230 pages ; 26cm.
Includes reference, glossary, and index
Chapter 1. The Psychology of tourism -- Chapter 2. The Sociology of Tourism -- Chapter 3. Tourism and Culture -- Chapter 4. Transportation Sector -- Chapter 5. Accomodations -- Chapter 6. Food and Beverages Sector -- Chapter 7. Recreation and Leisure -- Chapter 8. Tourist Attractions and Theme Parks -- Chapter 9. The MICE Industry: Meaning and Importance -- Chapter 10. Tourism Marketing -- Chapter 11. Tourism Promotion -- Chapter 12. Tourism Distribution Channel -- Chapter 13. Tourism Planning -- Chapter 14. Tourism Development -- Chapter 15. Employment Opportunities and Qualifications in the Tourism and Hospitatlity Industry.
This book is an introductory book for students taking tourism and hospitality courses. This book describes the workings, operations, and integrative activities of major stakeholders in the tourism and hospiality industry; provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry focusing on the management, organization, and planning of business strategies for various entities in the local setting; analyzes the possible impacts of external factors and trends on the different industry secctors; explains client profiling and travel motivations; discusses the management and marketing of service-oriented business organizations; and identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs. this book follows an outcome-based approach, with learning outcomes presented at the beginning of each chapter, a summary, discussion question, chapter activities, and a chapter quiz at the of the chapter.
978-971-23-9910-7
HOSPITALITY INDUSTRY--MANAGEMENT.
FIL G 155 .A1 .C78 2019 c.1
Micro perspective of tourism and management / Zenaida Lansangan- Cruz - Manila : Rex Book Store, c2019 - x, 230 pages ; 26cm.
Includes reference, glossary, and index
Chapter 1. The Psychology of tourism -- Chapter 2. The Sociology of Tourism -- Chapter 3. Tourism and Culture -- Chapter 4. Transportation Sector -- Chapter 5. Accomodations -- Chapter 6. Food and Beverages Sector -- Chapter 7. Recreation and Leisure -- Chapter 8. Tourist Attractions and Theme Parks -- Chapter 9. The MICE Industry: Meaning and Importance -- Chapter 10. Tourism Marketing -- Chapter 11. Tourism Promotion -- Chapter 12. Tourism Distribution Channel -- Chapter 13. Tourism Planning -- Chapter 14. Tourism Development -- Chapter 15. Employment Opportunities and Qualifications in the Tourism and Hospitatlity Industry.
This book is an introductory book for students taking tourism and hospitality courses. This book describes the workings, operations, and integrative activities of major stakeholders in the tourism and hospiality industry; provides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry focusing on the management, organization, and planning of business strategies for various entities in the local setting; analyzes the possible impacts of external factors and trends on the different industry secctors; explains client profiling and travel motivations; discusses the management and marketing of service-oriented business organizations; and identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs. this book follows an outcome-based approach, with learning outcomes presented at the beginning of each chapter, a summary, discussion question, chapter activities, and a chapter quiz at the of the chapter.
978-971-23-9910-7
HOSPITALITY INDUSTRY--MANAGEMENT.
FIL G 155 .A1 .C78 2019 c.1
