Strategic management : concepts and applications

Cabrera, Ma. Elenita B.

Strategic management : concepts and applications Ma. Elenita B. Cabrera, Gilbert Anthony B. Cabrera, and Bernadette Ann B. Cabrera - 2022 Edition. - Manila : Gic Enterprises & Co., Inc c2022 - xv, 283 pages ; 23cm.

Includes glossary and reference

Unit I. Understanding Strategy -- Unit II. Strategy Development and Strategic Decision Making -- Unit III. Strategy Implementation.

This book looks at the whole process of strategic decision-making from vision, innovating and allocating resources, to its implemention leading people through changes in the business. It focuses on the presentation of relevant strategy content using analysis, formulation, and implementation as a guiding framework. it includes the traditional chapters needed in the core strategy course, as well as contemporary stand alone chapters that provided added value.

978-621-416-125-6

FIL HD 30.28 .C33 2022 c.2

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