Introduction to meetings, incentives, conventions, and exhibition (MICE) and special events for tourism and hospitality /
Tuazon, Maria Arlene Disimulacion
Introduction to meetings, incentives, conventions, and exhibition (MICE) and special events for tourism and hospitality / Maria Arlene Tuazon-Disimulation - Mandaluyong City ; Books Atbp. Publishing Corp., c2022 - xii, 272 pages : illustration ;
Includes bibliography
Part I. Overview -- Part II. Event Leadership -- Part III. Event Planning -- Part IV. Event Management -- Part V. Event Marketing -- Part VI. Event Evaluation.
This book is updated, as of November 2021, based on the latest reports, statistics, and documents from pertinent tourism, travel, hospitality, leisure, and recreation organization such as the world tourism organization, world travel and tourism council, UFI-global association of the exhibitionindustry, and the Philippine Department of Tourism, among several reputable institutions.
978-621-409-190-4
FIL GT 3405 .T83 2022 c.1
Introduction to meetings, incentives, conventions, and exhibition (MICE) and special events for tourism and hospitality / Maria Arlene Tuazon-Disimulation - Mandaluyong City ; Books Atbp. Publishing Corp., c2022 - xii, 272 pages : illustration ;
Includes bibliography
Part I. Overview -- Part II. Event Leadership -- Part III. Event Planning -- Part IV. Event Management -- Part V. Event Marketing -- Part VI. Event Evaluation.
This book is updated, as of November 2021, based on the latest reports, statistics, and documents from pertinent tourism, travel, hospitality, leisure, and recreation organization such as the world tourism organization, world travel and tourism council, UFI-global association of the exhibitionindustry, and the Philippine Department of Tourism, among several reputable institutions.
978-621-409-190-4
FIL GT 3405 .T83 2022 c.1
