Survey research and sampling /

Eichhorn, Jan

Survey research and sampling / Jan Eichhorn - Los Angeles : Sage, 2021 - x, 121 pages ; 25cm.

Includes references

Introduction -- Sampling Approaches: How to achieve representativeness -- Sampling mode: how we actually collect the data -- Questionnaire design: asking the right questions -- Ensuring survey quality: piloting, checks and cross-cultural comparability -- Conclusion.

Part of The SAGE Quantitative Research Kit, this book is an ideal companion for those looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on the range of skills needed for watertight survey research and sampling.

978-1-5264-2380-1


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GC HN 29 .E33 2021 c.1

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