Advanced marketing management /
Abante, Marmelo V.
Advanced marketing management / Marmelo V. Abante and [seven others] - Manila : Unlimited book library service & publishing inc. c2024. - 254 pages : 26cm.
Module 1. An Overview of strategic marketing.--Module 2. Strategic marketing planning and analysis.--Module 3. Consumer behevaior and market research--.Module 4. Brand management and innovation.--Chapter 5. Integrated marketing communication.--Module 6. International and global marketing.--Module 7. Emerging trends in marketing.--Module 8. Marketing analytics and decision-making.--Module 9. Marketing leadership and change managmeent.--Module 10. Capstone project and presentation.
9786214271696
MARKETING --MANAGEMENT.
HF 5415.13 .A38 2024 c.1
Advanced marketing management / Marmelo V. Abante and [seven others] - Manila : Unlimited book library service & publishing inc. c2024. - 254 pages : 26cm.
Module 1. An Overview of strategic marketing.--Module 2. Strategic marketing planning and analysis.--Module 3. Consumer behevaior and market research--.Module 4. Brand management and innovation.--Chapter 5. Integrated marketing communication.--Module 6. International and global marketing.--Module 7. Emerging trends in marketing.--Module 8. Marketing analytics and decision-making.--Module 9. Marketing leadership and change managmeent.--Module 10. Capstone project and presentation.
9786214271696
MARKETING --MANAGEMENT.
HF 5415.13 .A38 2024 c.1
