The customer education playbook : how leading companies engage, convert, and retial customers /
Quick, Daniel.
The customer education playbook : how leading companies engage, convert, and retial customers / Daniel Quick and Barry Kelly. - Canada : John Wiley & Sons, Inc.. c2022. - ix, 230 pages : illustrations ; 25cm.
Introduciton--Chapter 1. How customer education tranforms prospects to champions.--Chapter 2. Customer education as a catalyst for business growth.--Chapter 3. Step 1: Maximize impact by aligning customer education to business goals.--Chapter 4. Step 2: Motivate customers by curating their path to awesome.--Chapter 5. Step 3. Personalize learning by focusing on what your customers need to know.--Chpater 6. Step 4: Execute your strategy flawlessly with a devlopment plan.--Chapter 7. Step 5: Video or course? choosing the right content format for the job.--Chapter 8. Step 6: make content engaging and efficient for the busy customer.
Customer learning is vital to any organization looking to educate their customers and/ or grow their learning business. The Customer Education Playbook connects the dots to make sure your customer education is a success from pre-sale renewal.
9781119822509
CUSTOMER EDUCATION.
CUSTOMER ENGAGEMENT.
CUSTOMER RETENTION.
MARKETING.
CONSUMER BEHAVIOR.
SALES MANAGEMENT.
BUSINESS COMMUNICATION.
HF 5415.5 Q5 2022 c.1
The customer education playbook : how leading companies engage, convert, and retial customers / Daniel Quick and Barry Kelly. - Canada : John Wiley & Sons, Inc.. c2022. - ix, 230 pages : illustrations ; 25cm.
Introduciton--Chapter 1. How customer education tranforms prospects to champions.--Chapter 2. Customer education as a catalyst for business growth.--Chapter 3. Step 1: Maximize impact by aligning customer education to business goals.--Chapter 4. Step 2: Motivate customers by curating their path to awesome.--Chapter 5. Step 3. Personalize learning by focusing on what your customers need to know.--Chpater 6. Step 4: Execute your strategy flawlessly with a devlopment plan.--Chapter 7. Step 5: Video or course? choosing the right content format for the job.--Chapter 8. Step 6: make content engaging and efficient for the busy customer.
Customer learning is vital to any organization looking to educate their customers and/ or grow their learning business. The Customer Education Playbook connects the dots to make sure your customer education is a success from pre-sale renewal.
9781119822509
CUSTOMER EDUCATION.
CUSTOMER ENGAGEMENT.
CUSTOMER RETENTION.
MARKETING.
CONSUMER BEHAVIOR.
SALES MANAGEMENT.
BUSINESS COMMUNICATION.
HF 5415.5 Q5 2022 c.1
