Understanding marketing research /
Mutya, Ruby F. Alimar.
Understanding marketing research / Ruby F. Alminar-Mutya. - Manila : Unlimited Books Library Services & Publishing Inc., c2024. - x, 255 pages : illustrations ; 26cm.
Includes bibliography and references.
Chapter 1. Basic research and marketing research.--Chapter 2. Types of research and the research problem.--Chapter 3. Formulating the marketing research problem and proposal.--Chapter 4. Marketing research data collection.--Chapter 5. The marketing research study report.
9786214271481
MARKETING.
HF 5415 .M88 2024 c.1
Understanding marketing research / Ruby F. Alminar-Mutya. - Manila : Unlimited Books Library Services & Publishing Inc., c2024. - x, 255 pages : illustrations ; 26cm.
Includes bibliography and references.
Chapter 1. Basic research and marketing research.--Chapter 2. Types of research and the research problem.--Chapter 3. Formulating the marketing research problem and proposal.--Chapter 4. Marketing research data collection.--Chapter 5. The marketing research study report.
9786214271481
MARKETING.
HF 5415 .M88 2024 c.1
