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Principles of market research /

Bairan, Bonifacio P.

Principles of market research / Bonifacio P. Bairan. - Manila : Unlimited Books Library Services & Publishing Inc., c2025. - xii, 258 pages ; 26cm.

Includes bibliography.

Chapter I. Introduction to market research and the research process.--Chapter II. Market research design and data identification.--Chapter III. Sampling in market research.--Chapter IV. Qualitative market research.--Chapter V. Marketing research.--Chapter VI. Quantitative data collection methods.--Chapter VII. Measurement and questionnaire design.

ISBN: 9786214272419

Subjects--Topical Terms:
MARKET RESEARCH.

LC Class. No.: HF 5415 .B35 2025 c.1

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