The tipping point : how little things can make a big difference /
Gladwell, Malcolm.
The tipping point : how little things can make a big difference / Malcolm Gladwell. - New York : Back Bay Books/ Little, Brown and Company, c2000. - viii, 280 pages : 18cm.
Includes index.
Part 1. The three rules of epidemics.--Part 2. The law of the few.--Part 3. The stickiness factor.--Part 4. The power of Context (Part 1): Bernie Goetz and the rise and fall of New York City crime.
"From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."
9780316679077
SOCIAL PSYCHOLOGY.
CONTAGION (SOCIAL PSYCHOLOGY) CAUSATION.
CONTEXT EFFECTS (PSYCHOLOGY).
HM 1033 .G53 2000 c.1
The tipping point : how little things can make a big difference / Malcolm Gladwell. - New York : Back Bay Books/ Little, Brown and Company, c2000. - viii, 280 pages : 18cm.
Includes index.
Part 1. The three rules of epidemics.--Part 2. The law of the few.--Part 3. The stickiness factor.--Part 4. The power of Context (Part 1): Bernie Goetz and the rise and fall of New York City crime.
"From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."
9780316679077
SOCIAL PSYCHOLOGY.
CONTAGION (SOCIAL PSYCHOLOGY) CAUSATION.
CONTEXT EFFECTS (PSYCHOLOGY).
HM 1033 .G53 2000 c.1
