MARC details
| 000 -LEADER |
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| fixed length control field |
03131nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240517091206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240517b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138121294 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
G 155 .A1 .M37 2019 c.1 |
| 245 ## - TITLE STATEMENT |
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| Title |
Marketing for tourism and hospitality : |
| Remainder of title |
collaboration, technology and experiences / |
| Statement of responsibility, etc. |
Alan Fyall, Patrick Legoherel, Isabelle Frochot and Youcheng Wang. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Routledge Taylor & Francis Group, |
| Date of publication, distribution, etc. |
c2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 594 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
25 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
USD 63.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes reference and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Revisiting traditional approaches to the marketing of tourism and hospitality.--The need for change: the dynamics of the global tourism and hospitality industry.--Collaboration, technology and experiences: drivers for change in the marketing of tourism and hospitality.- Collaboration marketing: partnerships, networks and relationships.--Technology and marketing: social media and beyond.--Experiential marketing: a question of co-creation.--New trends in tourism and hospitality consumption.--Services characteristics and processes.--Looking beyond quality.--Delving deep into the experience.--Consumer intelligence searching: emerging tools, methodologies, and techniques.--Marketing strategy.--Market segmentation, targeting and positioning.--International marketing strategy.--Marketing destinations.--Innovation and new tourism and hospitality products, services and experiences.--Pricing and revenue management.--Image and branding.--Customer relationship management: loyalty and social networks.--Channels of distribution.--Media, public relations and marketing communications.--The future of tourism and hospitality marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes". |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
HOSPITALITY INDUSTRY |
| General subdivision |
MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TOURISM |
| General subdivision |
MARKETING. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fyall, Alan. |
| Relator term |
Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Legoherel, Patrick. |
| Relator term |
Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frochot, Isabelle. |
| Relator term |
Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wang Youcheng. |
| Relator term |
Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
