Principles of marketing in the 21st century (Record no. 3775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00890nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBLRC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789718219379 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | FIL HF 5415 .B38 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bautista, Adonis S. |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing in the 21st century |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mutya |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 139 pages |
| 365 ## - TRADE PRICE | |
| Price amount | 320 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An overview of marketing; consumer behavior; the buying behavior of organizational markets; market segmentation and targeting; market research and information system; the product, services, and brands; the price; marketing channels; physical distribution; retailing and wholesaling; personal selling; advertising, sales promotion, public relation and direct marketting; services and non-business marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. ; Marketing -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NU BALIWAG | NU BALIWAG | Filipiniana | Purchased - Mutya Publishing | 320.00 | FIL HF 5415 .B38 2020 | NUBUL000003065 | 12/12/2024 | 12/12/2024 | Books |
