Principles of marketing : (Record no. 488)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01406nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240613054748.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240613b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789719815563 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .Z37 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zarate, Cynthia A. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | for senior high school / |
| Statement of responsibility, etc. | Cynthia A. Zarate. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Quezon City : |
| Name of publisher, distributor, etc. | C & E Publishing Inc., |
| Date of publication, distribution, etc. | c2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP 420.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary, bibliography and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Unit 1. Marketing Principles and Strategies.--Unit 2. Building Customer Loyalty Through Customer Service.--Unit 3. Market Opportunity Analysis and consumer Analysis.--Unit 4. Developing the Marketing Mix.--Unit 5. The Marketing Planning Process and the Marketing Plan. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book principles of marketing aims to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book features learning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Filipiniana |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 07/04/2023 | Purchased - C&E Publishing | 420.00 | FIL HF 5415 .Z37 2021 | NUBSHS00000780 | 06/13/2024 | c.1 | 06/13/2024 | Filipiniana | |||||
| Library of Congress Classification | Filipiniana | NU BALIWAG | NU BALIWAG | SHS-Filipiniana | 07/04/2023 | Purchased - C&E Publishing | 420.00 | FIL HF 5415 .Z37 2021 | NUBSHS00000781 | 06/13/2024 | c.2 | 06/13/2024 | Filipiniana |
