| 000 -LEADER |
|---|
| fixed length control field |
01978nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NUBLRC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-621-04-2750-9 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
FIL G 155 .A1 .B33 2021 c.2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bandilla, Maria Criselda G. Gatchalian |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Tourism and Hospitality Marketing / |
| Statement of responsibility, etc. |
Maria Criselda G. Gatchalian-Bandilla |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Manila : |
| Name of publisher, distributor, etc. |
Rex Book Store, |
| Date of publication, distribution, etc. |
c2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 225 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
305 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes reference and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. Introduction to Tourism and Hospitality Marketing -- Chapter 2. The Tourist Market and Segmentation -- Chapter 3. Tourism and Consumer Behavior -- Chapter 4. The Marketing Plan -- Chapter 5. The Tourism and Hospitality Product -- Chapter 6. Pricing in Tourism and Hospitality -- Chapter 7. Promotional Tools: Advertising, Direct Marketing, Personal Selling, Public Relations, and Sales Promotions -- Chapter 8. Digital Marketing -- Chapter 9. Distrinution Channels in the Tourism and Hospitality Industry -- Chapter 10. Destination Branding and Marketing -- Chapter 11. Relationship Marketing -- Chapter 12. Tourism and Hopitality Marketing and Its Future. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories. This revised edition includes a discussion on sharing economies, digital technology, and contemporary issues that surfaced in recent years. With the vast experience of the author, the context of marketing in tourism and hospitality has been well developed, localized, and differentiated from traditional consumer marketing books available. This textbook serves as a compact reference in developing a simple marketing plan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TOURISM MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
