The essential entrepreneur : (Record no. 5302)

MARC details
000 -LEADER
fixed length control field 02835nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NUBLRC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241210s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-119-98455-9
040 ## - CATALOGING SOURCE
Transcribing agency NUBLRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number GC HD 62.5 .T87 2022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Turner, Richard
245 #4 - TITLE STATEMENT
Title The essential entrepreneur :
Remainder of title what it takes to start, scale and sell a successful business /
Statement of responsibility, etc. Richard Turner
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. John Wiley & Sons, Inc.,
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 187 pages ;
Dimensions 23cm.
365 ## - TRADE PRICE
Price amount 2660
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note include index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Validating and testing your idea -- 2. Developing a start-up business plan -- 3. Product or service? -- 4. Timing is everything -- 5. Passion, culture and values -- 6. Brand positioning and marketing -- 7. Bringing in those sales -- 8. Sourcing suppliers and manufacturing -- 9. Innovation, re-invention and disruption -- 10. Defining a new market -- 11. Getting investment ready -- 12. Ownership and equity -- 13. Trademarks and patents -- 14. What business am I in? -- 15. Tuning and restructuring -- 16. Managing growth and consistency -- 17. Getting out of business.
520 ## - SUMMARY, ETC.
Summary, etc. A toolkit for entrepreneurial success In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you're ready to take your fledgling business to the next level--and finally follow that brilliant big idea--this guide covers everything you'll need to navigate the challenges ahead. Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager). You'll discover how to: Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings Sort the good ideas from the bad: validate your business (whether it's a product or a service) and maximise its value Position your brand so that what you do is clear and instantly recognisable Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can't-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     NU BALIWAG NU BALIWAG General Circulation   Purchased - Books atbp. 2660.00   GC HD 62.5 .T87 2022 NUBUL000004775 12/12/2024 12/12/2024 Books

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