The essential entrepreneur : (Record no. 5302)
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000 -LEADER | |
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fixed length control field | 02835nam a2200205Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | NUBLRC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 241210s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-1-119-98455-9 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | NUBLRC |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | GC HD 62.5 .T87 2022 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Turner, Richard |
245 #4 - TITLE STATEMENT | |
Title | The essential entrepreneur : |
Remainder of title | what it takes to start, scale and sell a successful business / |
Statement of responsibility, etc. | Richard Turner |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Jersey : |
Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
Date of publication, distribution, etc. | 2023 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 187 pages ; |
Dimensions | 23cm. |
365 ## - TRADE PRICE | |
Price amount | 2660 |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | include index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1. Validating and testing your idea -- 2. Developing a start-up business plan -- 3. Product or service? -- 4. Timing is everything -- 5. Passion, culture and values -- 6. Brand positioning and marketing -- 7. Bringing in those sales -- 8. Sourcing suppliers and manufacturing -- 9. Innovation, re-invention and disruption -- 10. Defining a new market -- 11. Getting investment ready -- 12. Ownership and equity -- 13. Trademarks and patents -- 14. What business am I in? -- 15. Tuning and restructuring -- 16. Managing growth and consistency -- 17. Getting out of business. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | A toolkit for entrepreneurial success In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you're ready to take your fledgling business to the next level--and finally follow that brilliant big idea--this guide covers everything you'll need to navigate the challenges ahead. Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager). You'll discover how to: Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings Sort the good ideas from the bad: validate your business (whether it's a product or a service) and maximise its value Position your brand so that what you do is clear and instantly recognisable Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can't-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Library of Congress Classification | NU BALIWAG | NU BALIWAG | General Circulation | Purchased - Books atbp. | 2660.00 | GC HD 62.5 .T87 2022 | NUBUL000004775 | 12/12/2024 | 12/12/2024 | Books |