Marketing : (Record no. 6945)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01452nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250210034013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250210b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781839408700 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .J47 2023 c.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jessup, John. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | everything you need to know to master the subject - in one book / |
| Statement of responsibility, etc. | Jessup John and Joel Jessup. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Arcturus Holding Limited, |
| Date of publication, distribution, etc. | c2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 256 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 22cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP 1,259.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. The origins of marketing.--Chapter 2. The marketing mix.--Chapter 3. Value.--Chapter 4. Marketing economics.--Chapter 5. Understanding the consumer.--Chapter 6. Marketing and the law.--Chapter 7. Diversity, ethics and social responsibility.--Chapter 8. Marketing research.--Chapter 9. Branding.--Chapter 10. Advertising and creative process.--Chapter 11. Digital marketing.--Chapter 12. Psychology in marketing.--Chapter 13. Engagement marketing.--Chapter 14. Making a marketing plan.--Chapter 15. A watershed moment for marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A perfect introduction for students and students and laypeople alike, A degree in a Book: Marketing provides you with all the concepts you need to understand the fundamental issues. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joel Jessup. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | NU BALIWAG | NU BALIWAG | General Circulation | 01/10/2025 | Purchased- Sketchbooks | GC HF 5415 2023 c.1 | NUBUL000005270 | 02/10/2025 | c.1 | 02/10/2025 | Books |
