Kellogg on integrated marketing : (Record no. 7012)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01896nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NUBALIWAG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250226065710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250226b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471204765 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NUBLRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .K45 2003 |
| 245 ## - TITLE STATEMENT | |
| Title | Kellogg on integrated marketing : |
| Remainder of title | the Kellogg marketing faculty and the faculty communications at the Medill School of Journalism / |
| Statement of responsibility, etc. | Edited by : Dawn Iacobucci and Bobby Calder. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc., |
| Date of publication, distribution, etc. | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 314 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP 300.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Overview of Kellogg on Integrated Marketing.--Chapter 2. What is Integrated Marketing?.--Chapter 3. The Tao of Customer Loyalty: Getting to "My Brand, My Way".--Chapter 4. Using Interaction Maps to Create Brand Experiences and relationships.--Chapter 5. Integrated Marketing and the Consumer Experience.--Chapter 6. Strategies for Viral Marketing.--Chapter 7. Acquiring the Right Customers.--Chapter 8. Database Sub-Segmentation.--Chapter 9. Customer Profitability and Diagnosing a Customer Portfolio.--Chapter 10. Decision-Guidance Systems.--Chapter 11. Scoring Models.--Chapter 12. Integrating Marketing and the Web.--Chapter 13. An Illustration of Integrated Marketing.--Chapter 14. Reflections on Becoming a Great Marketing Organization. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This cutting- edge book- with contributions by the star faculty of the Kellog School of Management and the Medill School of Journalism's Integrated Marketing Communications Department at Northwestern University- offers the latest thinking on the art and science of integrated marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RELATIONSHIP MARKETING. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TARGET MARKETING. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn. |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Calder, Bobby. |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | NU BALIWAG | NU BALIWAG | General Circulation | 07/27/2021 | Purchased- Booksale | 300.00 | GC HF 5415 .K45 2003 | NUBUL000002092 | 02/26/2025 | c.1 | 02/26/2025 | Books |
