Marketing metrics : (Record no. 758)

MARC details
000 -LEADER
fixed length control field 02941nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NUBALIWAG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240729031533.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240729b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136717133
040 ## - CATALOGING SOURCE
Transcribing agency NUBLRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2 .M37 2018
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bendle, Niel T.
Relator term Author
245 ## - TITLE STATEMENT
Title Marketing metrics :
Remainder of title the manager's guide to measuring marketing performance /
Statement of responsibility, etc. Niel T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.
250 ## - EDITION STATEMENT
Edition statement Fourth Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2021.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 491 pages ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price amount PHP 1,592.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1: Introduction.--Chapter 2: Share of Hearts, Minds, and Markets.--Chapter 3: Margins and Profits.--Chapter 4: Product and Portfolio Management.--Chapter 5: Customer Profitability.--Chapter 6: Sales Force Management.--Chapter 7: Channel Management.--Chapter 8: Pricing Strategy.--Chapter 9: Promotion.--Chapter 10: Advertising and Sponsorship Metrics.--Chapter 11: Online, Email, and Mobile Metrics.--Chapter 12: Marketing and Finance.--Chapter 13: The Marketing Metrics X-Ray and Testing.--Chapter 14: System of Metrics.
520 ## - SUMMARY, ETC.
Summary, etc. Your Definitive, Up-to-Date Guide to Marketing Metrics -- Choosing Them, Implementing Them, Applying Them. This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more ; Apply web, online, social, and mobile metrics more effectively ; Build models to optimize planning and decision-making ; Attribute purchase decisions when multiple channels interact ; Understand the links between search and distribution, and use new online distribution metrics ; Evaluate marketings impact on a publicly traded firms financial objectives. Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task--and capture data that is valid, reliable, and actionable.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
General subdivision MATHEMATICAL METHODS.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Farris, Paul W.
Relator term Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pfiefer, Phillip E.
Relator term Author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Reibstein, David J.
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Reference
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Reference NU BALIWAG NU BALIWAG Reference 06/03/2022 Purchased- Sketchbooks   REF HF 5415.2 .M37 2018 NUBUL0003420 07/29/2024 c.1 07/29/2024 Reference

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