Marketing & branding : without aa big budget / Rohit Bhargava.

Includes index.

The modern crisis of believability.--How to create a marketing strategy.--How to better understand your customer.--How to position your business.--How to build a brand.--How to tell your story.--How to inspire word of mouth.--How to create a marketing plan.--How to create a kick-ass website.--How to use social media.--How to do content marketing.--How to engage influencers.--How to master search marketing.--How to use email and direct-response.--How to buy and use advertising.--How to generate publicity.--How to do event and trade show marketing.--How to measure what matters.

An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups, and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works. In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing - from writing a tagline to building a simple one-page marketing strategy. In this guide, you'll learn: How to get an unlimited marketing budget by doing things that work; The key to creating unstoppable word of mouth for your idea or product; Why it is a mistake to try and be on every social media platform; The secret to buying advertising at a fraction of the "sticker price"; How to create a tagline that people remember for your business; Fit your entire marketing strategy on one page and maintain your focus. Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author's 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one-page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business--no matter how much you know about marketing already.