Marketing research
Material type:
TextPublication details: Prentice Hall Press 1995Description: 622 pages xviii, 622 p.; 26 cmISBN: - 9780131498655
- GC HF 5415.2 .B87 1995
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NU BALIWAG | NU BALIWAG | General Circulation | GC HF 5415.2 .B87 1995 (Browse shelf(Opens below)) | Available | NUBUL000001674 |
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Includes Appendixes; Index; Endnotes
The Nature of Marketing Research 2; The Marketing Research Industry 20; The Marketing Research Process; Defining the Problem and Determining Research Objectives; Research Design; Accessing and Using Secondary Data; Syndicated Data Source; Observation, Focus Group, and other Qualitative Methods; Survey Data Collection Methods; Measurement in Marketing Research; Determine the Sample Plan; Determine the Size of a Sample;Inferring Sample Findings to the Population and Testing for Difference; Determining and Interpreting Acssociations Between Two Variable; Presenting the Research Results
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