Essentials of Marketing

By: Material type: TextTextPublication details: Thomson South-Western 2006Description: 544 pages xxxii, 544 p.; 27.5 cmISBN:
  • 9782005927472
Subject(s): LOC classification:
  • GC HF 5415 .L36 2006
Contents:
The World of Marketing; Analyzing Market Opportunities; Product and Distribution Decisions; Promotion and Pricing Decisions
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Item type Current library Home library Shelving location Call number Status Date due Barcode
Books Books NU BALIWAG NU BALIWAG General Circulation GC HF 5415 .L36 2006 (Browse shelf(Opens below)) Available NUBUL000001696

Includes Glossary; Index; Endnotes

The World of Marketing; Analyzing Market Opportunities; Product and Distribution Decisions; Promotion and Pricing Decisions

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