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Basic marketing: a marketing strategy planning approach
Material type:
TextPublication details: McGraw-Hill 2008Description: 790 pages xxxvii; 790 p.; 28.3 cmISBN: - 9780073324043
- GC HF 5415.13 .P47 2008
Contents:
Marketing's Values to Costumers, Firms and society; Marketing Strategy Planning; Focusing Marketing Strategy with Segmentation and Positioning; Evaluating Opportunities in the Changing Marketing Enviroment; Demographic Dimensions of Global Consumer Markets
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NU BALIWAG | NU BALIWAG | General Circulation | GC HF 5415.13 .P47 2008 (Browse shelf(Opens below)) | Available | NUBUL000001852 |
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| GC HF 5415.13 .H37 2013 HBR's 10 must reads on strategic marketing / | GC HF 5415.13 .I23 2019 Marketing management | GC HF 5415.13 .J39 2012 Successful marketing plans in a week | GC HF 5415.13 .P47 2008 Basic marketing: a marketing strategy planning approach | GC HF 5415.13 .P48 2009 Marketing management knowledge and skills | GC HF 5415.13 .S36 1999 Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands | GC HF 5415.13 .W55 2013 Feed the startup beast : a 7- step guide to big, hairy, outrage sales growth / |
Includes Index
Marketing's Values to Costumers, Firms and society; Marketing Strategy Planning; Focusing Marketing Strategy with Segmentation and Positioning; Evaluating Opportunities in the Changing Marketing Enviroment; Demographic Dimensions of Global Consumer Markets
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