Principles of marketing / Angelita Ong Camilar Serrano.

By:

Serrano, Angelita Ong Camilar [Author]

Material type: Text

TextPublication details: Manila City : Unlimited Books Library Services & Publishing Inc., c2021. Description: x, 394 pages : illustrations ; 25 cmISBN:

9789719654308

Subject(s):

MARKETING

LOC classification:

HF 5415 .S477 2021

Contents:

Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. The marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. Workshop and presentation of marketing plan.

Summary: This textbook in principles of marketing for K to 12 compliant is a big and challenging task. Fortunately i have several committed people wo helped a lot in terms of guidance, advice and support to accomplish this huge book.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .S477 2021 (Browse shelf(Opens below))	c.1	Available		NUBSHS00000542
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .S477 2021 (Browse shelf(Opens below))	c.2	Available		NUBSHS00000543

Includes appendices, bibliography and webliography.

This textbook in principles of marketing for K to 12 compliant is a big and challenging task. Fortunately i have several committed people wo helped a lot in terms of guidance, advice and support to accomplish this huge book.

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