Entrepreneurship / Justin G. Longenecker [and three others].

By:

Longenecker, Justin G [Author]

Contributor(s):

Material type: Text

TextPublication details: Valenzuela City : JO-ES Publishing House. Inc., c2016. Edition: Philippine editionDescription: vi, 268 pages : illustrations ; 26 cmISBN:

9789716555011

Subject(s):

LOC classification:

HD 62.5 .E58 2016

Contents:

Chapter 1. The entrepreneurial life.--Chapter 2. Starting a small business.--Chapter 3. The business plan: visualizing the dream.--Chapter 4. The Marketing plan.--Chapter 5. The location plan.--Chapter 6. Pricing.--Chapter 7. Promotional planning.--Chapter Managing operations.--Chapter 9. The organizational plan: teams and legal structures.--Chapter 10. Managing human resources.--Chapter 11. Understanding a firm's financial statements.

Summary: This book is essential text for anyone looking to turn their small business dream into reality. It provides practical concepts, entrepreneurial insights, and a comprehensive understanding of what it takes to run a business.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HD 62.5 .E58 2016 (Browse shelf(Opens below))	c.1	Available		NUBSHS00000063
Filipiniana	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HD 62.5 .E58 2016 (Browse shelf(Opens below))	c.2	Available		NUBSHS00000064

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Includes index.

This book is essential text for anyone looking to turn their small business dream into reality. It provides practical concepts, entrepreneurial insights, and a comprehensive understanding of what it takes to run a business.

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