Business information management : improving performance using information systems / Dave Chaffey
Material type:
TextPublication details: London : Pretice hall 2005Description: 662 pages color illustration ; 27cmISBN: - 0-223-68655-0
- GC HD 30 .C43 2005 c.1
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NU BALIWAG | Marketing Management | General Circulation | GC HD 30 .C43 2005 c.1 (Browse shelf(Opens below)) | C.1 | Available | NUBUL000004035 |
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Include glossary and index.
This text is for students and managers who need to understand the concepts and best practice for effective business information management. Chapters cover information management strategy, technology for information management, managing systems development, managing information quality, and more.
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