Principles of marketing : for senior high school / Cynthia A. Zarate.

By:

Zarate, Cynthia A [Author]

Material type: Text

TextPublication details: Quezon City : C & E Publishing Inc., c2017.Description: 203 pages : color illustrations ; 26 cmISBN:

9789719807735

Subject(s):

MARKETING

LOC classification:

HF 5415 .Z37 2017

Contents:

Unit 1. Marketing Principles and Strategies.--Unit 2. Building Customer Loyalty Through Customer Service.--Unit 3. Market Opportunity Analysis and consumer Analysis.--Unit 4. Developing the Marketing Mix.--Unit 5. The Marketing Planning Process and the Marketing Plan.

Summary: This book principles of marketing aims to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book features learning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .Z37 2017 (Browse shelf(Opens below))	c.1	Available		NUBSHS00000782
Filipiniana	NU BALIWAG	Filipiniana	SHS-Filipiniana	FIL HF 5415 .Z37 2017 (Browse shelf(Opens below))	c.2	Available		NUBSHS00000783

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Includes glossary, bibliography and index.

This book principles of marketing aims to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book features learning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making.

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