Tour and travel management / Maricel D. Herrera, Ferdinand Dondi C. Ocampo, and Luzviminda O. Tugade

Includes reference and index

Chapter 1. Fundamentals of Travels and Tours -- Chapter 2. Historical Perspective of Travels and Tours -- Chapter 3. Roles of Travel Agencies and tour operators -- Chapter 4. The Business of Travel Management -- Chapter 5. Travel Management Cycle -- Chapter 6. Tour Operations cycle -- Chapter 7. Online travel Agencies (OTAS) -- Chapter 8. Tour and Travel Agency Marketing -- Chapter 9. Revenue Management in Tour and Travel Agency Business -- Chapter 10. Rethinking Sustainability in the Tour Operating Industry -- Chapter 11. Risk Management in Travel Agency Business -- Chapter 12. Challenges and Prospects of Travel Agencies in the 21st Century.

A travel agency performs a substantial and essential function in the complete process of advancing and advocating tourism in the country or at a destination. Given this role, writing a book about the subject matter becomes a significant task for the authors. This textbook, Tour and Travel Managemen, elucidates the different travel agency operations concepts efficiently. It makes the concepts simpler for not only the tourism management students, but also the working professionals to understand the subject. This textbook is a practical guide for student and business enthusiasts, with chapters discussing the tour and travel management cycles and travel agency marketing, and covers timely and relevant subject matters on tour and travel agency business.