Business research with statistical applications : textbook and guidebook for doing and writing research / Danilo M. Te [and three others]

Includes glossary, bibliography, and index

Chapter 1. Introduction to Business Research -- Chapter 2. Research Structure and Content -- Chapter 3. Literature Review and Citation -- Chapter 4. Research Methodology and Statistical Tools -- Chapter 5. Research Measurement, Applications, and Interpretstions -- Chapter 6. Presentation of the Demographic Profile and the Descriptive Findings -- Chapter 7. Multivariate Technique 1: Factor Analysis -- Chapter 8. Multivariate Technique 2: Multiple Regression Analysis -- Chapter 9. Conclusions and Recommendations Formulation -- Chapter 10. Manuscript Fine- Tuning and Formatting; Other Research Forms.

This book is a 3-in-1 book that centers on the following topics: knowing business research, writing business research, and applying the statistical tools for business research. It is comprised of 10 chapters where the essence of basic research and their business applications are captured and illustrated step-by-step for easy understanding, be it for students or researchers. Thus, this book could be a textbook and a guidebook at the same time. This book is intended for college students; however, graduate school students may also find some value in using this basic research book. It could be a guidebook for some researchers and research teachers.