Pricing strategy / Marife Agustin-Acierto and Gilfred Abad Acierto
Material type:
- 978-621-427-089-7
- FIL HF 5416.5 .A25 2022 c.2
Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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NU BALIWAG | NU BALIWAG | Marketing Management | Filipiniana | FIL HF 5416.5 .A25 2022 c.2 (Browse shelf(Opens below)) | Available | NUBUL000004688 |
Includes bibliography and webliography
Chapter 1. Introduction -- Chapter 2. Pricing Strategy -- Chapter 3. Best Practices of Different Companies on Pricing Strategy -- Chapter 4. Suggestive Formulation of Pricing Strategy.
This book will help the reader understand the price of value exchanged for prodects and services, for particular brands, for substitutes, for store brands and alternatives.
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