Strategic marketing management : simplified moves for rookies Girly H. Naval
Material type:
TextPublication details: Manila ; Mindshapers Co., Inc., c2021Description: xiv, 166 pages ; 26cmISBN: - 978-621-406-309-3
- FIL HF 5415 .N38 2021 c.1
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Filipiniana
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NU BALIWAG | NU BALIWAG | Filipiniana | FIL HF 5415 .N38 2021 c.1 (Browse shelf(Opens below)) | Available | NUBUL000004700 |
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| FIL HF 5415 .B36 2018 Strategic Marketing Management / | FIL HF 5415 .B38 2020 Principles of marketing in the 21st century | FIL HF 5415 .M88 2024 c.1 Understanding marketing research / | FIL HF 5415 .N38 2021 c.1 Strategic marketing management : simplified moves for rookies | FIL HF 5415 .S47 2019 Essentials of marketing | FIL HF 5415 .S47 2022 c.1 Business-to-business marketing / | FIL HF 5415 .S47 2022 c.2 Business-to-business marketing / |
Includes glossary and references
Chapter 1. You and the Dynamic Market Environment -- Chapter 2. Betting in your most Priced Assset: The Customer -- Chapter 3. Segmenting, Targeting and Positioning -- Chapter 4. Marketing Plan Preperation -- Chapter 5. Product and Brand Strategy with Pricing Techniques -- Chapter 6. Integrated Marketing Communications -- Chapter 7. Distribution Strategy and Sales Management -- Chapter 8. Managing Global Operations -- Chapter 9. The Ultimate Attack: Customer Service Strategy.
This book intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management.
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