Advanced marketing management /

Material type: Text

TextPublication details: Manila : Unilimited Books Library Service & Publishing c2024Description: xiv, 251 pages : 26cmISBN:

978-621-427-169-6

Subject(s):

MARKETING -- MANAGEMENT

LOC classification:

FIL HF 5415.13 .A38 2024 c.1

Contents:

Module 1. An Overview of Strategic Marketing -- Module 2. Strategic Marketing Planning and Analysis -- Module 3. Consumer Behavior and Market Research -- Module 4. Brand Management -- Module 5. Integrated Marketing COmmunication -- Module 6. International and Global Marketing -- Module 7. Emerging Trend in Marketing -- Module 8. Marketing analytics and Decision-Making -- Module 9. Marketing Ledaership and Change Management -- Module 10. Captstone Project and Presentations.

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Filipiniana	NU BALIWAG	NU BALIWAG	Filipiniana	FIL HF 5415.13 .A38 2024 c.1 (Browse shelf(Opens below))	Available		NUBUL000005094

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