Attention hacking: the power of social media selling in insurance and finance / Robin Kiera
Material type:
TextPublication details: USA : John Wiley & Sons, Inc. c2024Description: 199 pages : illustration ; 22cmISBN: - 978-1-394-18905-2
- GC HF 5414 .K54 2024 c.1
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
NU BALIWAG | NU BALIWAG | General Circulation | GC HF 5414 .K54 2024 c.1 (Browse shelf(Opens below)) | Available | NUBUL000005185 |
Browsing NU BALIWAG shelves, Shelving location: General Circulation Close shelf browser (Hides shelf browser)
|
|
|
|
No cover image available |
|
|
||
| GC HF 5388 .C67 2008 Bringing your business to life : the four virtues that will help you build a better business--and a better life | GC HF 5391 .C53 2019 The richest man in Babylon | GC HF 5410 .P73 2020 AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales / | GC HF 5414 .K54 2024 c.1 Attention hacking: the power of social media selling in insurance and finance / | GC HF 5414 .S56 2012 Social media marketing for dummies / | GC HF 5415 2023 c.1 Marketing : everything you need to know to master the subject - in one book / | GC HF 5415 .A76 2009 Marketing: an Introduction |
Include index.
Part 1. Introducing attention hacking -- Chapter 1. Leading you through the digital jungle like crocodile dundee -- Chapter 2. It's the mindset, stupid -- Chapter 3. Sales is broken, and operations has seen better times -- Chapter 4. Imagine it's the end-of-the-year selling season and no one is listening -- Chapter 5. How attention hacking works -- Chapter 6. Knowledge is not in short supply -- Part II. Implementing attention hacking -- Chapter 7. Set(unrealistic) goals -- Chapter 8. Get started on the right foot -- Chapter 9. Engage your community -- Chapter 10. Use suitable formats -- Chapter 11. Digitally scale offline events -- Chapter 12. Be where the customer is -- Chapter 13. Become a content machine -- Chapter 14. Identify your relevant influencers -- Chapter 15. Build an affective sales funnel -- Chapter 17. Summing up attention hacking -- Chapter 18. Digitalscouting: we make your customer come to you.
There are no comments on this title.
