Business plans : for dummies / Paul Tiffany.

Includes index.

Part I. Getting started with business plans.--Chapter 1. Preparing to do a business plan.--Chapter 2. Understanding the importance of a business plan.--Chapter 3. Setting off in the right direction.--Chapter 4. Charting the proper course.--Part 2. Describing your marketplace.--Chapter 5. Examining the business environment.--Chapter 6. Slicing and dicing markets.--Chapter 7. Getting up close and personal with customers.--Chapter 8. Covering your competition.--Part 3. Weighing your company's prospects.--Chapter 9. Assessing where you stand today.--Chapter 10. Profiting from your business plan.--Chapter 11. Figuring out the financial details.--Chapter 12. Forecasting and budgeting.--Part 4. Looking to the future.--Chapter 13. Confronting uncertainty.--Chapter 14. Thinking strategically.--Chapter 15. Growing up, growing bigger, and growing old.--Part 5. Putting your business plan into action.--Chapter 16. Shaping and shape-shofting your organization.--Chapter 17. Leading the way.--Part 6. The part of tens.--Chapter 18. Ten(or so) signs that your business plan needs refreshing -- or worse.--Chapter 19. Ten (or so) questions to ask about your plan.-Chapter 20. Ten (or so) business-planning never-evers.

Crafting a business plan is about more than just filling out a template--a statement truer today than ever. For new entrepreneurs and up-and-running business owners alike, Business Plans for Dummies is an essential guide, now full of critical updates, to positioning yourself in today's fast -paced digital market. Understand today's business world and what it means for you and put together a plan that will keep you relevant, no matter what happens.