The book of Guinness advertising / Jim Davies.

By:

Davies, Jim [Author]

Material type: Text

TextPublication details: London : Guinness Publishing, c1998.Description: 237 pages : color illustrations ; 30 cmISBN:

0851120679

Subject(s):

ADVERTISING

LOC classification:

HF 6161 .B5 .D38 1998

Contents:

One. Guinness is good for you.--Two. My goodness, my Guinness.--Three. Lovely day for a Guinness: the graphic aesthetic.--Four. At the end of the day: the introduction of photography.--Five. The inn drink: the rise of the pun.--Six. Guinnless isn't good for you.--Seven. Pure Genius.--Eight. The man with the guinness.--Nine. Black and white.

Summary: This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Reference	NU BALIWAG	NU BALIWAG	Reference	Reference	REF HF 6161 .B5 .D38 1998 (Browse shelf(Opens below))	c.1	Available		NUBUL000002288

Includes index.

This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.

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