TY - BOOK AU - Flores, Marivic, Francisco. TI - Principles of marketing : : for senior high school / SN - 9786214061372 AV - HF 5415 .F56 2018 PY - 2018/// CY - Manila City : PB - Mindshapers Co., Inc. KW - MARKETING N1 - Includes bibliography; Chapter 1. Marketing principles and strategies.--Chapter 2. Customer relationship: customer service.--Chapter 3. Market opportunity analysis and consumer analysis.--Chapter 4. Developing the marketing mix.--Chapter 5. Managing the marketing effort.--Chapter 6. The nature and contents of marketing plan N2 - This book deals with the principles and practices in marketing goods and services and focuses on the development of integrated marketing programs that will help grow businesses ER -