Garrovillas, Eduardo P. <br/><br/>
Out of the box marketing principles :   that work and make sensse for senior high students, marketing students, faculty, and practitioners /  
Eduardo P. Garrovillas. 
 - Mandaluyong City :	  Books Atbp. Publishing Corp.,   c2017. 
 - xxii, 284 pages :   Illustrations ;   23 cm. 
<br/><br/>Includes reference. 
<br/><br/>Part 1. Overview of marketing and the controversial.--Part 2. Marketing concepts and strategies on product and service.--Part 3. Marketing concepts and strategies on pricing.--Part 4. Marketing concepts and strategies on promotion.--Part 5. Marketing Concepts and strategies on channels and logistics.--Part 6. Key marketing perspectives. a review. 
<br/><br/> This book is an engaging book in marketing because it is courageous, contagious, and contextual. In my view, this is a courageous marketing book. It has a conscience. It has a souls. It has no fear attacking the formidable gauntlet, which the kotlerite block has witting or un wittingly set up over the last two decades. 
<br/><br/><label>ISBN: </label>9786214090693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .G37 2017