TY  - BOOK
AU  - Garrovillas, Eduardo P.
TI  - Out of the box marketing principles : : that work and make sensse for senior high students, marketing students, faculty, and practitioners / 
SN  - 9786214090693
AV  - HF 5415 .G37 2017 
PY  - 2017///
CY  - Mandaluyong City :	
PB  - Books Atbp. Publishing Corp., 
KW  - MARKETING
N1  - Includes reference; Part 1. Overview of marketing and the controversial.--Part 2. Marketing concepts and strategies on product and service.--Part 3. Marketing concepts and strategies on pricing.--Part 4. Marketing concepts and strategies on promotion.--Part 5. Marketing Concepts and strategies on channels and logistics.--Part 6. Key marketing perspectives. a review
N2  - This book is an engaging book in marketing because it is courageous, contagious, and contextual. In my view, this is a courageous marketing book. It has a conscience. It has a souls. It has no fear attacking the formidable gauntlet, which the kotlerite block has witting or un wittingly set up over the last two decades
ER  -