Govindarajan, Vijay. <br/><br/>
Beyond the idea :   how to execute innovation in any organization / 
Vijay Govindarajan and Chris Trimble. 
 - New York :	  St. Martin's Press,	  c2013. 
 - xiv, 178 pages :	  illustrations ;	  22 cm.		 
<br/><br/>Includes index.	 
<br/><br/>Chapter 1. The other side of innovation.--Chapter 2. Model S is for small initiatives.--Chapter 3. Model R delivers repeatable innovation.--Chapter 4. Model C is for all other innovations.--Chapter 5. Build the team: An overview.--Chapter 6. Divide the labor.--Chapter 7. Assemble the dedicated team.--Chapter 8. Manage the partnership.--Chapter 9. Create the plan: An overview.--Chapter 10. Create a structure for discipline.--Chapter 11. Break down the hypothesis.--Chapter 12. Seek the truth. 
<br/><br/> Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. 
<br/><br/><label>ISBN: </label>9781250040176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CREATIVE ABILITY IN BUSINESS.<br/>NEW PRODUCTS.<br/>TECHNOLOGICAL INNOVATIONS--MANAGEMENT.
<br/><br/><label>LC Class. No.: </label>HD 45 .G68 2013