TY  - BOOK
AU  - Govindarajan, Vijay.
AU  - Trimble, Chris.
TI  - Beyond the idea : : how to execute innovation in any organization 
SN  - 9781250040176
AV  - HD 45 .G68 2013 
PY  - 2013///
CY  - New York :	
PB  - St. Martin's Press,	
KW  - CREATIVE ABILITY IN BUSINESS
KW  - NEW PRODUCTS
KW  - TECHNOLOGICAL INNOVATIONS
KW  - MANAGEMENT
N1  - Includes index.	; Chapter 1. The other side of innovation.--Chapter 2. Model S is for small initiatives.--Chapter 3. Model R delivers repeatable innovation.--Chapter 4. Model C is for all other innovations.--Chapter 5. Build the team: An overview.--Chapter 6. Divide the labor.--Chapter 7. Assemble the dedicated team.--Chapter 8. Manage the partnership.--Chapter 9. Create the plan: An overview.--Chapter 10. Create a structure for discipline.--Chapter 11. Break down the hypothesis.--Chapter 12. Seek the truth
N2  - Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today
ER  -