TY - BOOK AU - Brooks, Jeb. AU - Brooks, William T. TI - Perfect phrases for the sales call : : hundreds of ready-to-use phrases for persuading customers to buy any product or service / SN - 9780071745048 AV - HF 5438.25 .B76 2011 PY - 2011/// CY - New York : PB - McGraw-Hill, KW - SELLING KW - SALES MANAGEMENT N1 - Part One. The principles of selling today.--Part two. Scenarios for the six steps of the sale.--Part Three. Additional Sales Scenarios N2 - This edition provides an arsenal of persuasive language and word-for-word practice scenarios to help you address any challenge ER -