Heath, Chip <br/><br/>
Made to stick: why some ideas survive and others die 

 - Random   2010 
 - 322 pages 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Contagion (Social psychology) ; Context effects (Psychology) ; Social psychology
<br/><br/><label>LC Class. No.: </label>GC HM 1033 .H43 2010