TY  - BOOK
AU  - Watkins, Alexandra
TI  - Hello, my name is awesome: how to create brand names that stick
AV  - GC HF 5415.1255 .W38 2019 
PY  - 2019///
CY  - Berrett-Koehler Publishers, Inc.
KW  - Branding (Marketing) ; Brand name products ; Computer network protocols ; Computer networks
ER  -